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Marketing > Branding > Brand Strategy

Browse through our extensive list of free Brand Strategy magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Voice of the Customer: The New Digital Frontier As more customer interactions become digital, marketers have a never-before-seen opportunity..
Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers In September 2013, Burger King announced the release..
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
How Shopper Conversations Change With The Seasons Bazzarvoice analyzed over 100,000 pieces of feedback across North America, Europe, Asia,..
Motivate and Reward Your Customer, Employee and Blogger Advocates Thanking advocates for their efforts is an important component to Advocate..
The Definitive Guide to Employee Advocate Marketing A seven step guide and checklist to ensure success...
Power Brand Advocates to be Content Creators By powering brand advocates to create and share content and opportunities, companies can get..
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
Translation Proxy: A New Option for Managing Multilingual Websites Take the pain out of managing global websites...
When Brands Respond: How Brand-Consumer Conversations Improve Business Responsiveness is one of the most important dimensions of both human..
A Brand-Builder's Guide to the Universe 17 Ways to Build a Great Brand Today...
What's in a Name? The right business name will make you stand out from your competition, help brand your company, and steer potential..
Your Best Advocates Already Work for You Learn how leading companies are powering employee advocates to reach new audiences...
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
 
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