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Marketing > Branding > Brand Strategy

Browse through our extensive list of free Brand Strategy magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Digital Metrics Playbook: Measuring your Online Branding Strategies This book will change the mental model you bring to the analytics game,..
30 Minutes to Maximizing LinkedIn Use this quick summary to help ensure that you don't miss out on what LinkedIn has to offer and get..
The Definitive Guide to Employee Advocate Marketing A seven step guide and checklist to ensure success...
How to Promote and Measure Hashtag Campaigns Learn how hashtags can connect your social audience...
Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers In September 2013, Burger King announced the release..
Ping! Zine -- Web Tech Magazine, Issue 72: Go Daddy, Your Ally In Internet Security Learn from the industry’s premier voice for both..
A Brand-Builder's Guide to the Universe 17 Ways to Build a Great Brand Today...
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
From Employee to Advocate Learn how Whole Foods mobilizes their team to share brand content...
Hooked: How to Build Habit-Forming Products (An Excerpt) Find out how successful companies create products people can’t put down...
Online Brand Protection Guide: Key Steps for Protecting Your Brand and Domains Learn the four steps that comprise the ideal online brand..
Use Social Content To Drive Commerce People don't want advertising when making a purchase - they want valuable content. Social media is the..
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
When Brands Respond: How Brand-Consumer Conversations Improve Business Responsiveness is one of the most important dimensions of both human..
Entering Into the Mind of the Executive IT Buyer for Sales Professionals LIVE webcast on Thursday, April 16, 2015 at 2:00PM EDT/11:00AM PDT...
Web Presence Management: The Ultimate Guide Earn the customers that paid media can't buy...
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle - FREE eBook! (Usually $8.99) An inspiring story for young..
What's in a Name? The right business name will make you stand out from your competition, help brand your company, and steer potential..
Scale Employee Advocacy to Thousands - The Steps to Success Learn how retail giant Target scaled employee advocacy to thousands and drove..
How Shopper Conversations Change With The Seasons Just as the shopping seasons guide demand in many categories, they shape the conversation..
Affiliate Marketing and Protecting Your Brand: Getting Your Ducks In A Row Learn key tips to optimize your affiliate marketing programs and..
Voice of the Customer: The New Digital Frontier As more customer interactions become digital, marketers have a never-before-seen opportunity..
Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates Learn how to teach employees the skills they need..
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
How to Get Internal Buy-in for Employee Advocacy Learn everything you need to know to sell your employee advocacy program internally...
Fueling Revenue with User-Generated Content Learn how brands can drive consumer content creation, capture data, and achieve unprecedented..
Customer Engagement: Moving from Buzzphrase to Business Value Leveraging your customer data to improve engagement and drive business results...
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